The Latest Blog…
✨A lifestyle marketing blog✨
THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
5 Top Ways for Lifestyle Brands to Market Comfort (Without Being Cliché)
In a world that never stops moving, comfort has evolved from a nice-to-have into a non-negotiable. For lifestyle brands, it’s no longer just about selling a product—it’s about creating a feeling. Whether you’re offering cozy candles, plush loungewear, calming teas, or a soothing space to unwind, your audience is craving comfort more than ever.
The Next Evolution of Marketing: Survival of the Friendliest
You’ve probably heard the phrase “survival of the fittest” — but what if I told you that when it comes to growing your business, actually it’s cooperation over competition that wins? Evolutionary anthropologists Brian Hare and Vanessa Woods discuss the concept in their book “Survival of the Friendliest”.
In their book Hare and Woods suggest that friendliness and cooperation, rather than just physical strength or dominance, have been the key drivers of evolutionary success, particularly in human history. This theory suggests that societies and species that prioritize cooperation and empathy are more likely to thrive over those that don’t.
So What’s Next For TikTok?
If you’re a brand that’s had success on TikTok, you may be on the edge of your seat as yet another deadline for the app to either sell its American interests, or go dark in the US is just days away.
As of April 1 2025, all eyes seem to be on The Blackstone Group - the world's largest alternative asset manager, who may take a small stake in TikTok’s US operations. The New York Times reported last week that the investment would most likely be miniscule compared to most of Blackstone’s investments and it’s unclear if it would be enough to fulfill the requirements of the Protecting Americans from Foreign Adversary Controlled Applications Act that was signed into law last year.
What’s Happening in April
Tax Day and Easter are the big things that most of us think about in April - but there’s so much more going on. As with trees leaf out, the world’s attention is drawn to eco friendly ideas and stories of all kinds. Much of the media focuses on a range of eco stories. Sustainability within the lifestyle industry is so important, every brand should be embracing this trend.
CozyMaxxing Your Brand Into Spring
One of the top trends on Google search this week is Cozymaxxing! When I first heard about this I thought it was a clever TJ Maxx hashtag - and it may have originally started that way a few years back - lively discussion boards on Reddit focused on the concept in depth more than 2 years ago. As of yesterday it was peaking as a search term across all internet platforms.
Winter is a natural time to snuggle and stay in bed, but what as we head into Spring this trend offers a fresh look at the idea.
Cozymaxxing is not to be confused with the Danish concept of hygge. Hygge emphasizes simplified, comfortable atmospheres and a sense of well-being. It involves creating an uncluttered, inviting environment, often through warm lighting, comfortable textiles, and shared moments with loved ones.
Hygge and cozymaxxing share similarities, but they are not the same.
Here’s What’s Happening in March!
With the approach of Spring, people are emerging from their Winter cocoons and embracing bright colors, cheerful prints, and floral scents. Spring Cleaning and whole house recharging will be on our minds, as will garden planning, seed planting and chicken raising.
Recycling: Not Just for Plastic and Cardboard
As a brand manager of a lifestyle company, you probably spend many hours each week carefully creating content. (Or at least you want to.) You do this for your website, perhaps for a blog and as SEO support for product descriptions, for Instagram, Linkedin, BlueSky, Pinterest and more. That’s a ton of content. It can take all day, and at many bigger companies, a team of 10 or more social media experts work on a brand’s social accounts each and every day. That’s not something that’s feasible for a smaller startup working on a shoestring budget - and this fact alone makes it hard to compete on most social media platforms.
4 Free Unsplash accounts to Fuel Your Romantic Art Trend Posts
4 Free Unsplash accounts to Fuel Your Romantic Art Trend Posts. Don’t miss this treasure trove of free downloadable classic art.
January Offers a Wealth of Marketing Opportunities!
January Offers a Wealth of Marketing Opportunities! The Age of Aquarius, The Year of the Snake, and Pie vs Pi
Seven Steps to Consider When Getting Your Website Ready for the Holiday Rush
Whether you’re actively recruiting press placements for your products or just want to make the most of your website, here are some simple elements you should consider.
Gift Guides 2024: Here are 5 Essential Elements to Make Sure Your Products are Front and Center
Gift Guides 2024: Here are 5 Essential Elements to Make Sure Your Products are Front and Center
Here are some interesting dates coming up to mark on your marketing calendar.
It’s the beginning of August and heatwaves and beach days are most likely your reality.
Here are some great internet holidays coming up to post about over the next few weeks:
August 8: International Cat Day
August 9: Book Lovers Day
August 15: 55th Anniversary of Woodstock
August 17: National Bee Day
August 17: National Thrift Shop Day
August 19: Full Moon (Sturgeon Moon) is a Blue Moon: occurs when there are four full moons in a single astronomical season, instead of the usual three. There will not be another Blue Moon until May 31, 2026
August 19: Coco Chanel’s Birthday
August 30: National Beach Day
The Second Half is Here! Here’s What’s Trending in June and Beyond.
Brand owners who sell wholesale know that June is the month that kicks off a frenzy of activity.
The big media players like Oprah, The New York Times, Glamour, Goop, Vogue ect are researching trends and investigating the popularity of specific brands for inclusion in their exhaustive holiday gift guides. They’ll roll out their recommendations to readers in late September through mid October, which means that if you have special designs, gift sets, price breaks or new products you’d like to sell a lot of at Christmastime, June is the month that you must start pitching.
The reason for this long lead time is the colossal importance of the season for media players who rely on the ad sales that these gift guides bring. Digital versions of these guides bring commissions earned from click throughs. Holiday gift guides also go a long way in the promotion of media brands - they can demonstrate their influence on the consumer product market by generating great sales, thereby attracting year round advertising revenue. Key editors from these guides appear on numerous morning shows and entertainment programs to promote their choices, further strengthening their brand and generating traffic and circulation to their pages.
Here’s What’s Happening in March (2024).
March spells the end of Winter and there’s a palpable sense of relief from frost weary souls throughout North America:
Create a sense of regeneration through social and blog posts and include your products that fit this vibe. For media outreach, editors are looking for products and ideas that evoke a sense of renewal.
How to Make the Most of Q5
Q5, or the “fifth quarter” of the marketing year, also known as the post-year-end period, is an extension of time that comes after the completion of the traditional four quarters. Interestingly, Q5 is such a novel term to many brands that it’s defined differently depending on who is discussing it.
How to Easily Find Trending Audio on Instagram
If you enjoy those hilarious audio grabs you see in other’s feeds or want to give your Instagram account an up-to-the-minute feel, incorporate trending audio into your feeds. The beauty of trending audio is that you can pop almost any video underneath some of the more colorful audio clips and enjoy the benefits of it. Of course, because they’re trending, they can change by the minute. For this reason, it’s important to be able to easily find great trending audio - and we’re in luck! Because it is.
Last Minute Holiday Marketing Tricks For You to Do Right Now
I get it, you’re probably maxed out on Christmas marketing strategies. All those wild discounts and intense promotions big box stores wield like customer swiping machetes can be hard to compete with for a smaller, independent brand.
Big brands have giant marketing budgets that churn out deals that are hard to imagine competing with - but herein lies your power as a small seller. You can quickly bob and weave with the trends in a way that big Titanic level corporations just can’t.