THE LATEST

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MARKETING AND PR TRENDS

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THE LATEST ~ MARKETING AND PR TRENDS ~

Many Brands Are Replacing Influencers With In-House Creators

While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.

Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.

It’s Virgo Season! Here are this Zodiac Sign’s Main Details for Crafting Posts, PR Pitches, and Guides.
PR, Marketing, Social Media Carolyn Delacorte PR, Marketing, Social Media Carolyn Delacorte

It’s Virgo Season! Here are this Zodiac Sign’s Main Details for Crafting Posts, PR Pitches, and Guides.

Virgo season runs from August 23 to September 22, making it the perfect time to celebrate the zodiac’s most detail-oriented, practical, and quietly stylish sign. Known for their organization, earthiness, and refined taste, Virgos embody a lifestyle that values quality over quantity.

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🐠 Tinned Fish as Design Inspo:  Three Bold Brands That Helped Fuel the “Sardine Girl” Moment.
Social Media, Branding, Trends Carolyn Delacorte Social Media, Branding, Trends Carolyn Delacorte

🐠 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the “Sardine Girl” Moment.

Once relegated to the back of the pantry, tinned fish is having a full-blown cultural renaissance—complete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: The Fantastic World of the Portuguese Sardine, a whimsical Times Square destination turning canned sardines into collectible art; Fishwife, the direct-to-consumer darling bringing sustainability and millennial flair to smoked salmon and anchovies; and Nice Cans, the cheeky Canadian brand celebrating conservas with bold design and culinary credibility.

These brands aren’t just selling canned fish—they’re rebranding it as stylish, ethical, and crave-worthy. From nostalgic storytelling and immersive retail experiences to social media-savvy packaging that pops off the shelf (and your Instagram feed), they’re proving that seafood can be shelf-stable and sexy.

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💒 June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands
Social Media, Marketing, PR Carolyn Delacorte Social Media, Marketing, PR Carolyn Delacorte

💒 June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands

Wedding season is officially in full bloom, and June 2025 is shaping up to be a celebration of love, style, and serious sales opportunities. Whether you’re a brand founder, PR pro, or marketing maven, here’s everything you need to know about this year’s wedding industry trends—and how to get your products on the dance floor.

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🐠 What’s With All the Fish? Why “Sardine Chic” and Other Aquatic Aesthetics Are Making Waves in Branding
Social Media Boxwood Co Social Media Boxwood Co

🐠 What’s With All the Fish? Why “Sardine Chic” and Other Aquatic Aesthetics Are Making Waves in Branding

Sardines are having a main character moment — and your brand should absolutely be paying attention. From ironic packaging to cheeky metaphors, fish are making waves in the branding and design world.

In this post, we’ll break down:

  • Why sardine chic is everywhere

  • What “fishcore” even means

  • Which fishy archetype best matches your founder persona

  • And how to use it all in your marketing (even if you sell skincare, candles, or coaching — not seafood)

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