THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Many Brands Are Replacing Influencers With In-House Creators
While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.
Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.
Why Halloween Is Showing Up Shockingly Early This Year
It’s barely July, and yet there’s a werewolf on aisle five and ceramic pumpkins crowding the seasonal shelves. If you’ve walked into a big box store lately and thought, "Is it Halloween already?" you’re not alone. But this isn’t just seasonal confusion. It’s strategic.
8 Handwritten Fonts to Use on Your Social Posts and Website.
Handwritten fonts are all the rage on social media, bringing a personal and authentic touch to your posts, stories, and graphics. If you’re looking to spice up your designs on Canva or Adobe Express, here are 8 popular handwritten fonts that stand out!
Autumn 2025 Marketing Trends for Lifestyle Brands: What’s In, What’s Over, and What’s Brewing
From founder-led content to freakishly early Halloween launches, here are the biggest marketing trends lifestyle brands need to know for Autumn and Holiday 2025.
Is AI the New Emily Cooper? What Brands Can Learn From Marketing’s Chicest Sidekick
Here’s how brands can use AI like an Emily in Paris inspired marketing It-Girl—complete with tools, tactics, and smart shortcuts.
Why Brands Are Replacing Influencers With In-House Creators.
Influencers aren’t dead—but in-house creators are winning. Discover how brands like Loewe, Poppi, and Dusen Dusen are creating content from within.
So You Want to Grow and Sell Your Company Like Hailey Bieber’s Rhode for One Billion Dollars (oh, But Have No Budget)? Here are 8 Crucial Steps …
Learn how to build a billion-dollar brand presence like Rhode, even if you're starting with zero budget. Actionable tips for founder-led businesses that want to grow big.
🤖 What Do Algorithms Really Say About Your Point of View?
Algorithms aren’t judging you, but they are mirroring you. Here’s what every founder, creator, and brand manager should know about how algorithms shape your perspective (and what to do about it).
📲 Why Smart Brand Managers Use More Than One Instagram Account, And Why You Should Too
Here’s the truth: Instagram doesn’t just show what you post—it shapes what you see. And by using multiple accounts intentionally, you can gather better data, test smarter strategies, and connect with more of the right people.
Summer Marketing Bingo: 16 Fun and Fresh Ideas to Boost Your Brand Visibility This Season
Play Summer Marketing Bingo with 16 lifestyle-focused marketing ideas designed to increase your visibility, engagement, and sales this season.
13 Top Superstitions and Where They Come From
Whether you cross your fingers before a big launch or avoid opening umbrellas inside, superstitions are deeply rooted in culture, history, and our need to feel a little bit in control. Here's a look at 13 of the most common superstitions around the world — and the strange, surprising stories behind them.
🐠 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the “Sardine Girl” Moment.
Once relegated to the back of the pantry, tinned fish is having a full-blown cultural renaissance—complete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: The Fantastic World of the Portuguese Sardine, a whimsical Times Square destination turning canned sardines into collectible art; Fishwife, the direct-to-consumer darling bringing sustainability and millennial flair to smoked salmon and anchovies; and Nice Cans, the cheeky Canadian brand celebrating conservas with bold design and culinary credibility.
These brands aren’t just selling canned fish—they’re rebranding it as stylish, ethical, and crave-worthy. From nostalgic storytelling and immersive retail experiences to social media-savvy packaging that pops off the shelf (and your Instagram feed), they’re proving that seafood can be shelf-stable and sexy.
💒 June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands
Wedding season is officially in full bloom, and June 2025 is shaping up to be a celebration of love, style, and serious sales opportunities. Whether you’re a brand founder, PR pro, or marketing maven, here’s everything you need to know about this year’s wedding industry trends—and how to get your products on the dance floor.
June Holidays, PR Trends, and Social Media Days.
June brings weddings, Father’s Day, graduation, donut day, Pride Month, the pre-holiday countdown, and much more. Here is a breakdown of the key elements of June to keep in mind.
🐠 What’s With All the Fish? Why “Sardine Chic” and Other Aquatic Aesthetics Are Making Waves in Branding
Sardines are having a main character moment — and your brand should absolutely be paying attention. From ironic packaging to cheeky metaphors, fish are making waves in the branding and design world.
In this post, we’ll break down:
Why sardine chic is everywhere
What “fishcore” even means
Which fishy archetype best matches your founder persona
And how to use it all in your marketing (even if you sell skincare, candles, or coaching — not seafood)
Why Reddit Matters: What Brands Need to Know
Reddit has over 1 billion active users and deep influence across niche communities. Learn how lifestyle brands can use Reddit strategically in 2025 for visibility, trust, and growth.
Memes That Convert: How Meme Marketing Drives Real Sales in 2025
Memes That Convert: How Meme Marketing Drives Real Sales in 2025. Discover how meme marketing boosts engagement, trust, and sales with data-backed examples from Poppi, Slim Jim, SSENSE, Netflix.
What are the Top Social Media Platforms? We Crunched the Numbers and the Result May Surprise You!
As of 2025, a handful of platforms dominate this digital landscape, with Instagram, TikTok, and Reddit leading the charge. These platforms shape trends, drive engagement, and offer unprecedented opportunities for branding and marketing (yes I know you know). So it’s important to have a factual grip on which platform performs the best for brands, and here they are:
The 7 Strongest Marketing Trends in the Lifestyle Industry So Far in 2025
If you work in lifestyle marketing: food, beauty, fashion, wellness, or home , Summer 2025 is bringing a wave of major shifts that you don't want to miss. These trends aren’t just fads; they’re reshaping how lifestyle brands connect with audiences, earn loyalty, and drive growth.
Here are the strongest marketing trends in the lifestyle industry right now.
5 Reasons Founder-Led Brands Are Winning Hearts and Wallets, and 13 Lifestyle Brands Doing It Right
In the ever-buzzier world of lifestyle brands, one truth is becoming more and more deliciously obvious: customers don't just want products; they want people. They want to know who's stirring the pot, sewing the seams, bottling the dreams. And that's exactly why founder-led small brands are carving out huge, passionate audiences—and often, outselling bigger, more faceless competitors.
Why Halfway to Halloween is Something Your Marketing Department Should Make Note Of
Halfway to Halloween began with haunted attractions and theme parks. The roots of "Halfway to Halloween" trace back to the haunted house industry and major theme parks — places like Universal Studios and Disney — who realized they could tease their massively popular Halloween events way earlier in the year.