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✨A lifestyle marketing blog✨

THE LATEST

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MARKETING AND PR TRENDS

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THE LATEST ~ MARKETING AND PR TRENDS ~

🐠 Tinned Fish as Design Inspo:  Three Bold Brands That Helped Fuel the “Sardine Girl” Moment.
Social Media, Branding, Trends Carolyn Delacorte Social Media, Branding, Trends Carolyn Delacorte

🐠 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the “Sardine Girl” Moment.

Once relegated to the back of the pantry, tinned fish is having a full-blown cultural renaissance—complete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: The Fantastic World of the Portuguese Sardine, a whimsical Times Square destination turning canned sardines into collectible art; Fishwife, the direct-to-consumer darling bringing sustainability and millennial flair to smoked salmon and anchovies; and Nice Cans, the cheeky Canadian brand celebrating conservas with bold design and culinary credibility.

These brands aren’t just selling canned fish—they’re rebranding it as stylish, ethical, and crave-worthy. From nostalgic storytelling and immersive retail experiences to social media-savvy packaging that pops off the shelf (and your Instagram feed), they’re proving that seafood can be shelf-stable and sexy.

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Happy May! Or Should I Say Halfway to Halloween Day. Here’s What’s Ahead.
Trends, Social Media Carolyn Delacorte Trends, Social Media Carolyn Delacorte

Happy May! Or Should I Say Halfway to Halloween Day. Here’s What’s Ahead.

Why the Rise of "Halfway to Halloween" Festivals Matters for Brands and Marketers

It’s Halloween... but make it twice a year. Halloween isn't just a holiday anymore — it's a whole season. And now? It's becoming two seasons. "Halfway to Halloween" celebrations (typically held in late April or early May) are creating a new mini-ecosystem for costumes, décor, events, themed foods, and parties.

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Why Autumn and Holiday are So Crucial for Lifestyle Brands.
Selling, Trends Carolyn Delacorte Selling, Trends Carolyn Delacorte

Why Autumn and Holiday are So Crucial for Lifestyle Brands.

As the leaves turn vibrant shades of red, orange, and yellow, and a crispness fills the air, autumn heralds not only the arrival of a new season but also a crucial marketing season for small lifestyle brands. This transformative period offers unique opportunities for growth, customer engagement, and brand recognition that should not be overlooked.

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Surround Yourself With the Scent of Pine … It Will Strengthen Both Body and Mind.
Trends Carolyn Delacorte Trends Carolyn Delacorte

Surround Yourself With the Scent of Pine … It Will Strengthen Both Body and Mind.

Pine is a wonderful scent to incorporate into the season. Its festive aroma stimulates the senses as well as the circulation. It helps stave off sleepiness and fatigue. Perfect for these dark days of Winter that can seem to go on with no end.

Recent studies suggest that you may want to keep the scent of pine going throughout the year. Coniferous scents are said to encourage self-confidence, patience, and positivity. They can help you stay focused and on task, no matter the challenge.

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The Most Popular Tee Shirt Colors and What They Mean
Trends Carolyn Delacorte Trends Carolyn Delacorte

The Most Popular Tee Shirt Colors and What They Mean

A Lot Of People Will Tell You That Black Is The Bestselling Tee Shirt Color (I Guess It Hides Spills ~ But Who Wears A Dirty Spilled-On Shirt Around?). But if you are a Color Lover. a Good White Or Black Tee Is Great, But A Quick Scan Of most closets will reveal An Array Of Blues, Greens, Turquoise, Pinks, And Golds.

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