The Latest Blog…
✨A lifestyle marketing blog with a side of, well, lifestyle ✨
THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Why Autumn and Holiday are So Crucial for Lifestyle Brands.
As the leaves turn vibrant shades of red, orange, and yellow, and a crispness fills the air, autumn heralds not only the arrival of a new season but also a crucial marketing season for small lifestyle brands. This transformative period offers unique opportunities for growth, customer engagement, and brand recognition that should not be overlooked.
The Home Fragrance Trends Editors and Writers Are Looking For as Holiday 2023 Approaches
Each Fall and Holiday, Home Fragrance Sees a Surge in Demand as Winter Nesting and Gifting Is Renewed. Scents that Embrace Culinary, Masculine, and Purple Layouts are Most Wanted in the Coming Season.
Floral Trends: On the floor, the wall, the ceiling, just not in a vase.
If you’re planning a resplendent photo shoot, breathtaking store window display, or product launch, you’ll want to take note of this unique trend.
Let’s Get Tuned Up For Fall with Some Excellent Jewel and Floral Tones
Pantone’s trend report for Autumn/Winter 2023-2024 describe the coming season’s color palettes as limitless and full of self-expression while “serving as a vehicle for vitality and enthusiasm.” Shown above Rose Violet, and Persian Jewel.
7 Super Effective Strategies for Building a Targeted Email List
According to the National Retail Federation, Americans are on track to spend about $31.7 Billion on Mother's Day in 2023.
It’s estimated that we will spend about $246 per person on average this year. Mother’s Day is the second biggest shopping holiday in the US, after Christmas.
Ten Tips For Making The Most of Mother's Day Marketing in 2023
According to the National Retail Federation, Americans are on track to spend about $31.7 Billion on Mother's Day in 2023.
It’s estimated that we will spend about $246 per person on average this year. Mother’s Day is the second biggest shopping holiday in the US, after Christmas.
Want to Refresh Your Offerings in a Hurry? Try Bundling or Specialty Boxing Select Products for Spring Holidays.
Want to easily refresh your product offering or cultivate interest in your brand? Consider bundling products around holidays and the changing seasons to stimulate interest.
There is something truly intoxicating about a gift basket or box filled with a range of items. This is the concept not lost on those famous subscription boxes that attract customers by the millions to their services.
The gift set strategy works well for both brands and retailers hoping to increase sales.
10 Ways to Improve Your Store’s Performance and Increase Sales Now
Not Getting The Online Sales You Need? Some Simple Tweaks Can Make All The Difference In The World.
Five Easy Things Brands Can Do to Support Retailers
Working with smaller boutiques and giftshops can make the difference between success and failure for many beauty and accessory brands - making sure retailers succeed is crucial now more than ever.
Entice New Beauty Customers With Sample Sizes
With the escalating prices of all natural and organic skincare and cosmetics, many potential clients are just unlikely to give your brand a try due to sticker shock. They may have heard amazing things about your hibiscus and seaweed mask, or have drooled over your Instagram feed on a daily basis, but let’s face it - $65 for a toner can be the dividing line between a purchasing customer and a mere admirer who isn’t sure your product is worth the investment.