THE LATEST

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MARKETING AND PR TRENDS

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THE LATEST ~ MARKETING AND PR TRENDS ~

Many Brands Are Replacing Influencers With In-House Creators

While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.

Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.

It’s Virgo Season! Here are this Zodiac Sign’s Main Details for Crafting Posts, PR Pitches, and Guides.
PR, Marketing, Social Media Carolyn Delacorte PR, Marketing, Social Media Carolyn Delacorte

It’s Virgo Season! Here are this Zodiac Sign’s Main Details for Crafting Posts, PR Pitches, and Guides.

Virgo season runs from August 23 to September 22, making it the perfect time to celebrate the zodiac’s most detail-oriented, practical, and quietly stylish sign. Known for their organization, earthiness, and refined taste, Virgos embody a lifestyle that values quality over quantity.

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Let’s Talk about GEO!
Marketing, PR, AI Search Carolyn Delacorte Marketing, PR, AI Search Carolyn Delacorte

Let’s Talk about GEO!

Generative Engine Optimization (GEO) is the practice of optimizing content for AI-powered search engines that generate answers based on user intent, context, and content quality. It's an evolution of traditional SEO, focusing on how AI-driven search engines interpret and present information. Instead of solely relying on keyword rankings, GEO emphasizes structured data, natural language optimization, and direct answer formats. 

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