THE LATEST

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MARKETING AND PR TRENDS

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THE LATEST ~ MARKETING AND PR TRENDS ~

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Take Our Quiz: Which Marketing Maven Would You Hire to Run Your Brand?

We Compared the Marketing Styles of Edina Monsoon, Samantha Jones, Emily Cooper, and Georgia Miller

You’re a brand founder. You’ve got product, passion, and a to-do list that’s now a personality trait. But when it comes to marketing yourself? You’d rather build a second business.

So… who do you hire?
Let’s compare four iconic pop-culture PR and Marketing Mavens by their LinkedIn profiles and their Reddit reviews.

Why ChatGPT is Obsessed With Flamingo Estate, Otherland, and Boy Smells.
Marketing, PR Boxwood Co Marketing, PR Boxwood Co

Why ChatGPT is Obsessed With Flamingo Estate, Otherland, and Boy Smells.

If you’ve ever asked yourself, “Why does every product round-up look like a shrine to Flamingo Estate, Boy Smells, and Otherland?” — you’re not wrong. These brands are practically the holy trinity of lifestyle marketing. But it’s not some algorithmic love affair (okay, maybe a little). There’s a reason these names show up again and again — and it has everything to do with strategy, visibility, and narrative stickiness.

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Light These to Call It In: The Best Candle Scents for Manifesting Abundance 💸✨
Marketing, Founders Carolyn Delacorte Marketing, Founders Carolyn Delacorte

Light These to Call It In: The Best Candle Scents for Manifesting Abundance 💸✨

There’s just something about lighting a candle that feels like a commitment to your intention. It’s not just ambiance—it’s a ritual. When you pair scent with mindset, things start to shift. Quickly. Whether you're manifesting financial flow, creative breakthroughs, or just that "rich life energy," the right fragrance can unlock your next level.

Think of this as your go-to guide for candle scents that don't just smell good—they work magic.

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The Power of Product Placement: What Ginny and Georgia, Sirens, and Orbit Baby Can Teach Us About Brand Buzz
Marketing, Product Placement Carolyn Delacorte Marketing, Product Placement Carolyn Delacorte

The Power of Product Placement: What Ginny and Georgia, Sirens, and Orbit Baby Can Teach Us About Brand Buzz

In a world of ad fatigue and algorithm burnout, product placement remains one of the few ways to get your product directly into the emotional bloodstream of pop culture. Whether it’s a subtle moment of wardrobe magic or a full-blown storyline, when audiences see a product in use—and feel the story around it—it sticks.

Let’s explore some of the most buzzworthy recent examples (and yes, one just might involve a stroller turf war with Dwight Schrute).

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🚨 What Google’s New AI-Powered Search Means for SEO, and What To Do About It
Marketing, Selling, Trends Carolyn Delacorte Marketing, Selling, Trends Carolyn Delacorte

🚨 What Google’s New AI-Powered Search Means for SEO, and What To Do About It

If you’ve noticed a dip in your website traffic lately, you’re not alone — and Google’s latest AI-powered updates might be the culprit.

With the rollout of AI Overviews and its new AI Mode, Google is serving answers directly at the top of the search results, meaning users don’t have to click on your site to get the info they need. Yep, it’s kind of like your best insights are being borrowed without the courtesy of a visit.

So… what does this mean for your SEO strategy going forward?

Let’s unpack it.

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Lucky Rituals for Founders: 13 Ways to Bring More Magic Into Your Business
Marketing, Founders Carolyn Delacorte Marketing, Founders Carolyn Delacorte

Lucky Rituals for Founders: 13 Ways to Bring More Magic Into Your Business

Being a founder means making a thousand decisions a day — and dealing with all the uncertainty that comes with that.
It’s no wonder so many wildly successful people swear by rituals. Whether they’re lighting a candle, wearing a lucky necklace, or checking the moon phase before launching, rituals give us structure, confidence, and (let’s be honest) a little extra sparkle.

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💒 June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands
Social Media, Marketing, PR Carolyn Delacorte Social Media, Marketing, PR Carolyn Delacorte

💒 June Weddings 2025: Trends, Stats and PR Goldmines for Lifestyle Brands

Wedding season is officially in full bloom, and June 2025 is shaping up to be a celebration of love, style, and serious sales opportunities. Whether you’re a brand founder, PR pro, or marketing maven, here’s everything you need to know about this year’s wedding industry trends—and how to get your products on the dance floor.

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Small But Mighty: Why Local Media is a Game-Changer for Small Businesses
Marketing, PR Carolyn Delacorte Marketing, PR Carolyn Delacorte

Small But Mighty: Why Local Media is a Game-Changer for Small Businesses

If you run a small business or an emerging brand, you’ve probably felt the pressure to “go big.” Everyone’s chasing viral moments, national press features, or that elusive spot on a morning show. But here’s the truth: you don’t need national media to make a big impact.

In fact, focusing on local media can be one of the smartest, most effective moves for building trust, visibility, and loyalty—right in your own backyard.

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5 Top Ways for Lifestyle Brands to Market Comfort (Without Being Cliché)
Marketing, Social Media Carolyn Delacorte Marketing, Social Media Carolyn Delacorte

5 Top Ways for Lifestyle Brands to Market Comfort (Without Being Cliché)

In a world that never stops moving, comfort has evolved from a nice-to-have into a non-negotiable. For lifestyle brands, it’s no longer just about selling a product—it’s about creating a feeling. Whether you’re offering cozy candles, plush loungewear, calming teas, or a soothing space to unwind, your audience is craving comfort more than ever.

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How to Sell the Feeling: 7 Lifestyle Marketing Strategies That Create Emotional Connection
Marketing, Social Media, Branding, Selling Carolyn Delacorte Marketing, Social Media, Branding, Selling Carolyn Delacorte

How to Sell the Feeling: 7 Lifestyle Marketing Strategies That Create Emotional Connection

In today’s marketplace, product features aren’t enough. Customers don’t just buy candles, skincare, gourmet food, or wellness goods—they buy a mood, a moment, and a version of themselves they want to become. That’s why the most successful lifestyle brands don’t just market products—they sell the feeling those products create.

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