THE LATEST

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MARKETING AND PR TRENDS

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THE LATEST ~ MARKETING AND PR TRENDS ~

Many Brands Are Replacing Influencers With In-House Creators

While this isn’t the end of influencer marketing, brands are stepping forward to own the voice, the narrative, and the ROI.

Once upon a time, influencers were the darlings of digital marketing - jetting off to retreats, hashtagging their way through #sponsored posts, and helping brands chase virality. But in 2025? The script has flipped. Big time.

Why ChatGPT is Obsessed With Flamingo Estate, Otherland, and Boy Smells.
Marketing, PR Boxwood Co Marketing, PR Boxwood Co

Why ChatGPT is Obsessed With Flamingo Estate, Otherland, and Boy Smells.

If you’ve ever asked yourself, “Why does every product round-up look like a shrine to Flamingo Estate, Boy Smells, and Otherland?” — you’re not wrong. These brands are practically the holy trinity of lifestyle marketing. But it’s not some algorithmic love affair (okay, maybe a little). There’s a reason these names show up again and again — and it has everything to do with strategy, visibility, and narrative stickiness.

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Light These to Call It In: The Best Candle Scents for Manifesting Abundance 💸✨
Marketing, Founders Carolyn Delacorte Marketing, Founders Carolyn Delacorte

Light These to Call It In: The Best Candle Scents for Manifesting Abundance 💸✨

There’s just something about lighting a candle that feels like a commitment to your intention. It’s not just ambiance—it’s a ritual. When you pair scent with mindset, things start to shift. Quickly. Whether you're manifesting financial flow, creative breakthroughs, or just that "rich life energy," the right fragrance can unlock your next level.

Think of this as your go-to guide for candle scents that don't just smell good—they work magic.

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The Power of Product Placement: What Ginny and Georgia, Sirens, and Orbit Baby Can Teach Us About Brand Buzz
Marketing, Product Placement Carolyn Delacorte Marketing, Product Placement Carolyn Delacorte

The Power of Product Placement: What Ginny and Georgia, Sirens, and Orbit Baby Can Teach Us About Brand Buzz

In a world of ad fatigue and algorithm burnout, product placement remains one of the few ways to get your product directly into the emotional bloodstream of pop culture. Whether it’s a subtle moment of wardrobe magic or a full-blown storyline, when audiences see a product in use—and feel the story around it—it sticks.

Let’s explore some of the most buzzworthy recent examples (and yes, one just might involve a stroller turf war with Dwight Schrute).

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🚨 What Google’s New AI-Powered Search Means for SEO, and What To Do About It
Marketing, Selling, Trends Carolyn Delacorte Marketing, Selling, Trends Carolyn Delacorte

🚨 What Google’s New AI-Powered Search Means for SEO, and What To Do About It

If you’ve noticed a dip in your website traffic lately, you’re not alone — and Google’s latest AI-powered updates might be the culprit.

With the rollout of AI Overviews and its new AI Mode, Google is serving answers directly at the top of the search results, meaning users don’t have to click on your site to get the info they need. Yep, it’s kind of like your best insights are being borrowed without the courtesy of a visit.

So… what does this mean for your SEO strategy going forward?

Let’s unpack it.

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