Many brands commit the same PR mistakes over and over and just can’t understand why they don’t get the press they need.

There is a lot of competition for lifestyle brands to weed through online.  Some 700 Million active websites around the globe have their hand up, trying to flag down traffic. Every minute about 5000 more websites launch.  And those estimates are probably a bit low considering there are currently some 1.7 billion registered sites. No matter how you look at it, getting viewers to pay attention to you online is a struggle.

Public Relations, PR and Publicity are crucial elements of any consumer facing brand’s success. There are no serious marketing pros that will contest this point.

From product placement in magazines and websites; guest posting on relevant blogs; to professional profiles in business media – PR is an elemental cornerstone of marketing for any B2C brand.

However, the method you employ to grease the wheels on your publicity machine can vary dramatically.

Bringing on employees for a burgeoning lifestyle brand is important – especially for core tasks like building a product creation infrastructure, directly managing retailers and consumer sales, and designing new product.  But many successful veterans of the entrepreneurial world know better than to attempt roles that are outside the realm of their core mission as a company.  They realize that their limited time and valuable skill set is best focused on creating product and will outsource for services that are best done by others.  

We’re all crunched for time, that’s no secret. So sourcing great visual content for your website, blog, press kits, social feeds and more can be daunting. While large brands have the bandwidth and budget to do endless custom shoots, smaller companies need to be more resourceful when planning their marketing strategy.

We see more and more CBD brands spring to life with each passing day it’s important to note that making inroads into this market is not as easy as it might seem. Simply incorporating the ingredient into a skincare blend and hoping you’ll catch the CBD wave is not without its pitfalls.

When it comes to locally targeting your customer base, the more you know about them the better. That’s why this clever study conducted by QS Supplies is so provocative.

For a longtime now, the phrase “story branding” has been banging around. It’s not a new concept, but the lingo has changed, making the modern application of the practice a bit cloudy. Afterall, Estee Lauder figured out “story-branding” way back in the 1940’s. For Lauder, building a story-brand was just the natural evolution of her personality. By revolutionizing how products were introduced to women she virtually created the industry we know today.

Scanning through LinkedIn profiles you’ll see “brand storyteller” as a skill enough times to make your head spin. At times it can feel a bit like a box is being checked, rather than an earnest calling is being answered.

Wondering about newsjacking? If you want to break out of mere product placement and help your brand become a media star, newsjacking – an often-misunderstood artform can be the answer.

There’s an impulse to rely on the word “perfect” to describe everything from table-settings to lipstick shades.  “Perfect” is just fine, if the item in question is indeed flawless.  But perfection in this world is exceedingly rare, particularly when it comes to skin serums and lipstick shades.*