The Latest Blog…
✨A lifestyle marketing blog with a side of, well, lifestyle ✨
THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Here’s What’s Happening in March (that Lifestyle Brands Should Know About).
March spells the end of Winter and there’s a palpable sense of relief from frost weary souls throughout North America:
Create a sense of regeneration through social and blog posts and include your products that fit this vibe. For media outreach, editors are looking for products and ideas that evoke a sense of renewal.
Why you should be shooting products with natural light
Studio v. Natural Light in product photography: Shooting products with natural light offers a lot of advantages - especially to amateur photographers, and those who need to produce loads of material in a short amount of time.
The differences between natural daylight and artificial light for a photographer lie mostly in the spectrum of the light as it falls on your subject.
Here's Why We Love Using Lightroom Presets For All Our Client's Social Media and Brand Photos
I’m a big fan of Lightroom from Adobe for lots of reasons. I’ve been using it to create scroll stopping images for my clients for years.
The Thing With Pink!
Pink is a color that often evokes feelings of sweetness, playfulness, and tenderness. It is traditionally associated with historically feminine traits such as innocence, nurturing, and compassion.
Some Excellent Quotes to Motivate You as You Prepare for Fall and Holiday Marketing.
We searched for some particularly inspired quotes ... here are a few of our favorites.
Make Your Own Linktree Page and Keep Your Precious Traffic On Your Own Website.
You can easily make your own “Linktree” on your very own website or Shopify store without having to pay a fee, or be forced to flash a linkr.ee logo at your readers and clients. And, shocker, it takes about 4 minutes to do!
Refresh Your Silo'd Catalog Shots with this Simple Canva Hack
Everyone has silhouetted shots of their products, or at least you should if you’re in the business of selling product. But your social feeds and websites can look pretty bland if that’s all potential customers ever see. This simple Canva tweak can bring new life to both your still shots and videos alike.
Why your webstore's hero image may be turning away traffic and destroying sales and what to do instead
Whether your store is hosted on Squarespace, Woocommerce, Wordpress, Wix or Shopify – virtually all successful ecommerce sites can boast “good design” as the primary reason they rack up sales.