A trip to the beauty store can really be an eye brow raiser for just about anyone. Whether your customers are super wealthy, or just scraping along, when their handful of skincare bottles are tallied up at the register the total due can be daunting.

With the escalating prices of all natural and organic skincare and cosmetics, many potential clients are just unlikely to give your brand a try due to sticker shock. They may have heard amazing things about your hibiscus and seaweed mask, or have drooled over your Instagram feed on a daily basis, but let’s face it - $65 for a toner can be the dividing line between a purchasing customer and a mere admirer who isn’t sure your product is worth the investment.

Putting the effort into creating affordable trial packs can make the jump a much easier one for millions of potential customers. These are not the itty bitty samples doled out by the hundreds for free, but rather smaller sizes of your regular products that you charge for. Offer them in sets of one or two products for a greatly reduced, value price, and get them on the shelves right next to your full sized products. That way skincare junkies can more easily rationalize trying out your new superfruit based eye cream without foresaking the brands they already love and rely on.

Beauty sample sizes can also be a way to express your brand’s unique style. You can incorporate a small inspirational postcard or discount coupon for future purchases in order to assure successful future purchases.

Retailers can go a step further with the concept and cull a new set of customers who normally would gravitate towards just a couple of brands within your store.

Work with the brands you carry to put together sampler sets that reflect seasonal changes, ingredient themes, local makers, or even colors. This way you can expand the interest and value of your store to your customer base while still ringing up sales in the process. You could even feature a kit of the week or month, with a range of brands and products to keep your customers coming in the door to see what’s new. As we discussed previously, playing on customer’s FOMO can really pay off, and it’s a ploy that big retailers employ to keep customers coming back week after week to see what’s new.

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