THE LATEST

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MARKETING AND PR TRENDS

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THE LATEST ~ MARKETING AND PR TRENDS ~

Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include

Most founders write bios like resumes.This guide will help you learn how to write a brand bio that will actually translate into press features.

A strong brand bio helps founders and lifestyle brands earn media coverage by clearly explaining what the company is, how it started, and why it matters. This article explains the six elements editors look for when scanning a brand or founder bio, including a clear brand descriptor, proof points, founder background, and a concise mission statement.

Foodie Flip-Flop! How lifestyle brands are creating food experiences, and food brands are creating lifestyle products.
Marketing, PR, Social Media Carolyn Delacorte Marketing, PR, Social Media Carolyn Delacorte

Foodie Flip-Flop! How lifestyle brands are creating food experiences, and food brands are creating lifestyle products.

Food-based marketing works for lifestyle brands because food creates emotional trust, daily engagement, and longer content shelf life. When fashion or beauty brands appear in food moments—such as coffee trucks, pop-up cafés, or recipe content—they become part of everyday decision-making instead of waiting for seasonal purchases.

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Valentine’s Day Trends for 2026: Marketing Inspiration for Lifestyle Brands
Marketing, Lifestyle Brands, Social Media Carolyn Delacorte Marketing, Lifestyle Brands, Social Media Carolyn Delacorte

Valentine’s Day Trends for 2026: Marketing Inspiration for Lifestyle Brands

Plan smarter Valentine’s Day 2026 campaigns with this trend guide for lifestyle brands. Insights on embroidery and beadwork fashion, Bridgerton-inspired ornate romance, dark romantic aesthetics, affordable luxury gifting, and creative marketing ideas for candles, apparel, beauty, jewelry, and décor.

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