Want to Refresh Your Offerings in a Hurry? Try Bundling or Specialty Boxing Select Products for Spring Holidays.
You: I just can’t add new products to my brand right now.
Solution: Trying bundling your current products in a new way.
Want to easily refresh your product offering or cultivate interest in your brand? Consider bundling products around special dates and holidays to stimulate interest.
There is something truly intoxicating about a gift basket or box filled with a range of items. This is the concept not lost on those famous subscription boxes that attract customers by the millions to their services.
The gift set strategy works well for both brands and retailers hoping to increase sales.
Retailers can bundle products for Easter, Mother’s Day, Spring, beach season, and any pop culture event that their customers show interest in. Simply use a special basket or box and pack the items you’ve chosen to bundle together and add some simple relevant decoration (like hearts or silk flowers).
You can also team up with another brand that might offer a complimentary product, such as a clothing item if you’re a beauty brand. (Books, and/or snacks are always a great add to a gift basket.)
A good rule of thumb is to create special pricing that signifies a good buy for your customers. The key to adding value for your customers is to display the full retail price, and to also show the discounted bundled price.
Similarly, brands selling online or to retailers can create special packs of product that are culled around certain times of the year. Create seasonal packaging and special pricing and your brand will seem refreshed and more tuned in to the needs of your customers. This an especially good strategy for brands that rarely rollout new products. By creating unique boxes and bundles and adding in special adornments and value added pricing they can keep their brand fresh season after season.
Special bundles or boxes can be promoted to press, used for social ads, and for events.
A wide range of product types can benefit from bundling - from personal care to housewares. Here are some ideas for beauty, bath & body, accessories, and housewares:
Easter is a great opportunity to create a unique basket or bundle that your customers will love.
More to Explore:
