Easter is late this year, it’s date is determined as the first Sunday following the first full moon after the Spring Equinox* - which is usually around March 21st.  This year it’s almost a month later than normal, celebrating on April 20, with Earth Day right on it’s heels on April 22.

While sustainability has been a consumer focus for some time now, this Easter the trend will be enhanced substantially by virtue of the calendar. If you’re a brand in the lifestyle space, this offers a great opportunity to set yourself apart from others in your field through media pitches, company initiatives, social media, and in-store promos.