Let Them Eat See Cake!

Want to get your customers drooling over your products? Try covering it with frosting!

While using a decadent dessert or two as a photo prop isn’t completely new, there’s a fresh crop of over-the-top designs that are bringing new life to the concept.

Why does cake and luscious frosting work so well in beauty and accessory photography?

An evocative cake is incredibly eye catching — PLUS don’t you just really want to run your finger through the icing and take a taste?

In the gallery below, messy, indulgent frosting, a luxurious color palette, and expressive decorations all unite to provide an irresistible canvas for each brand.

all images and much more to see via Pinterest

A feast for the eyes

The sensory element of cake—its texture, aroma, and flavor mirrors the sensory qualities of on-trend cosmetics and accessories. By drawing a parallel between pastry and your products, you tap into a viewer’s primordial response.

Luxurious skincare or gorgeous gemstones are heightened by the decadent richness of frosting, creating a connection that speaks to naughty behavior, cozy self love and indulgent self-care.

Cake Culture: A Lifelong Indulgence

Cake typically symbolizes celebration in a way that deeply resonates with most consumers. Think back to those birthday parties when you were a child - the crowning moment as the thrill of lit candles and your name written in colorful sugar parade into the room with song and joyous fanfare.

Then consider the many ways cake has been interwoven into playful and happy occasions throughout your life. The celebrations, the many milestones, - non would be complete without decadent combinations of sugar and flour.

These subliminal associations allow your brand to position your products as must-haves for creating memorable moments and experiences. By linking your cosmetics or luxury items to joyful times, you reinforce the idea that your products enhance life’s special occasions — driving consumer desire.

Cake culture is deeply personal and universal. It easily transcends cultural boundaries, making it relatable to a diverse audience. Tap into this universality to appeal to a broad demographic.

All gallery images (and more to see) via Pinterest

Brands shown in gallery above include Gucci, Glossier, Poppy & Pout, and Rhode Beauty. Photo top and bottom by Carolyn Delacorte.