Spring Days to Embrace in Your Content

Tax Day and Easter are the big things that most of us think about in April - but there’s so much more going on. As with trees leaf out, the world’s attention is drawn to eco friendly ideas and stories of all kinds. Sustainability within the lifestyle industry is so important, every brand should be embracing this trend.

Top Days in April

April 1, 2025 (Tuesday): April Fool's Day

April 20, 2025 (Sunday): Easter Sunday

April 22, 2025 (Tuesday): Earth Day

Other days that we think are a lot of fun to observe:

April 2 - National Walking Day - raises awareness about the health benefits of walking, which include reducing the risk of heart disease, improving mental well-being, and maintaining a healthy weight. A great opportunity for activewear brands.

April 5 - Bette Davis’ Birthday - everyone loves an icon!

April 7 - World Health Day will kick off a year-long campaign on maternal and newborn health. Baby product companies take note.

April 11 - National Pet Day - great for everyone especially pet focused brands.

April 11-13 & 18-20 - Coachella (Lady Gaga is headlining plus many others)

April 16 (Wednesday) - Wear Pajamas to Work Day (what we don’t do that everyday?)

April 16 (Wednesday) - National Banana Day - great for food focused brands.

April 20 (Sunday) - National 420 Day - a way to celebrate and consume cannabis. Great for brands that incorporate hemp, cbd and other related ingredients into their products.

April 21 (Monday) National Tea Day - great for food focused brands to incorporate tea as an ingredient or unique blends.

April 26 (Saturday) Mend in Public Day - Part of Fashion Revolution Week

April 28 (Monday) Save the Frogs Day - International event focused on conservation.

April 25 (Friday) Arbor Day - a day to focus on the importance of trees.

Other Ideas:

Fashion Revolution Week is Tuesday 22nd – Sunday 27th of April 2025 - this is an effort to focus on the effects of Fast Fashion on the environment and populations around the world.

Wedding and Bridal Season officially launches with NYBFW Spring 2025 which runs Tuesday, April 8 through Thursday, April 10, 2025. Just about every type of brand has a hand in the wedding industry from beauty, to bridesmaid’s gifts to travel. Don’t miss this opportunity to create romantic themed content and pitch your products to the appropriate editors.