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✨A lifestyle marketing blog✨

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MARKETING AND PR TRENDS

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THE LATEST ~ MARKETING AND PR TRENDS ~

What’s Happening in April
Marketing, Social Media, Publicity Carolyn Delacorte Marketing, Social Media, Publicity Carolyn Delacorte

What’s Happening in April

Tax Day and Easter are the big things that most of us think about in April - but there’s so much more going on. As with trees leaf out, the world’s attention is drawn to eco friendly ideas and stories of all kinds. Much of the media focuses on a range of eco stories. Sustainability within the lifestyle industry is so important, every brand should be embracing this trend.

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Last Minute Holiday Marketing Tricks For You to Do Right Now
marketing Carolyn Delacorte marketing Carolyn Delacorte

Last Minute Holiday Marketing Tricks For You to Do Right Now

I get it, you’re probably maxed out on Christmas marketing strategies. All those wild discounts and intense promotions big box stores wield like customer swiping machetes can be hard to compete with for a smaller, independent brand.

Big brands have giant marketing budgets that churn out deals that are hard to imagine competing with - but herein lies your power as a small seller. You can quickly bob and weave with the trends in a way that big Titanic level corporations just can’t.

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Brands: Support Retailers Through Local Media Outreach
marketing Carolyn Delacorte marketing Carolyn Delacorte

Brands: Support Retailers Through Local Media Outreach

We so often hear the phrase “shop local” and “shop small” but many times brands aren’t sure how to support smaller regional retailers who carry their lines.

One method that truly helps support both your retail customers, and promote sales, is outreach to smaller regional magazines.

Virtually every demographic has a good number of geographically focused magazines and media, usually named after the city or state where they are published. There are media companies that specialize in producing beautiful glossy publications for specific demographics throughout North America. Their magazine products are often truly polished and stunning.

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