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✨A lifestyle marketing blog✨
THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
The Home Fragrance Trends Editors and Writers Are Looking For as Holiday 2023 Approaches
Each Fall and Holiday, Home Fragrance Sees a Surge in Demand as Winter Nesting and Gifting Is Renewed. Scents that Embrace Culinary, Masculine, and Purple Layouts are Most Wanted in the Coming Season.
Floral Trends: On the floor, the wall, the ceiling, just not in a vase.
If you’re planning a resplendent photo shoot, breathtaking store window display, or product launch, you’ll want to take note of this unique trend.
Some Excellent Quotes to Motivate You as You Prepare for Fall and Holiday Marketing.
We searched for some particularly inspired quotes ... here are a few of our favorites.
Let’s Get Tuned Up For Fall with Some Excellent Jewel and Floral Tones
Pantone’s trend report for Autumn/Winter 2023-2024 describe the coming season’s color palettes as limitless and full of self-expression while “serving as a vehicle for vitality and enthusiasm.” Shown above Rose Violet, and Persian Jewel.
7 Super Effective Strategies for Building a Targeted Email List
According to the National Retail Federation, Americans are on track to spend about $31.7 Billion on Mother's Day in 2023.
It’s estimated that we will spend about $246 per person on average this year. Mother’s Day is the second biggest shopping holiday in the US, after Christmas.
Ten Tips For Making The Most of Mother's Day Marketing in 2023
According to the National Retail Federation, Americans are on track to spend about $31.7 Billion on Mother's Day in 2023.
It’s estimated that we will spend about $246 per person on average this year. Mother’s Day is the second biggest shopping holiday in the US, after Christmas.
Want to Refresh Your Offerings in a Hurry? Try Bundling or Specialty Boxing Select Products for Spring Holidays.
Want to easily refresh your product offering or cultivate interest in your brand? Consider bundling products around holidays and the changing seasons to stimulate interest.
There is something truly intoxicating about a gift basket or box filled with a range of items. This is the concept not lost on those famous subscription boxes that attract customers by the millions to their services.
The gift set strategy works well for both brands and retailers hoping to increase sales.
Surround Yourself With the Scent of Pine … It Will Strengthen Both Body and Mind.
Pine is a wonderful scent to incorporate into the season. Its festive aroma stimulates the senses as well as the circulation. It helps stave off sleepiness and fatigue. Perfect for these dark days of Winter that can seem to go on with no end.
Recent studies suggest that you may want to keep the scent of pine going throughout the year. Coniferous scents are said to encourage self-confidence, patience, and positivity. They can help you stay focused and on task, no matter the challenge.
4 Critical PR Mistakes (and What You Should Do Instead)
Many brands commit the same PR mistakes over and over and just can’t understand why they don’t get the press they need.
Four Inbound Marketing Strategies for Your Lifestyle Brand
There is a lot of competition for lifestyle brands to weed through online. Some 700 Million active websites around the globe have their hand up, trying to flag down traffic. Every minute about 5000 more websites launch. And those estimates are probably a bit low considering there are currently some 1.7 billion registered sites. No matter how you look at it, getting viewers to pay attention to you online is a struggle.
10 Ways to Improve Your Store’s Performance and Increase Sales Now
Not Getting The Online Sales You Need? Some Simple Tweaks Can Make All The Difference In The World.
The Best Workspace Candle Scents for Productivity and Focus.
Trying to cultivate a creative vibe in your workspace? Whether you’re default mood is anxious or zen, we have suggestions for setting the proper mood to make the most of your workday.
Five Easy Things Brands Can Do to Support Retailers
Working with smaller boutiques and giftshops can make the difference between success and failure for many beauty and accessory brands - making sure retailers succeed is crucial now more than ever.
4 Myths About PR We'd Like to Dispel
Public Relations, PR and Publicity are crucial elements of any consumer facing brand’s success. There are no serious marketing pros that will contest this point.
From product placement in magazines and websites; guest posting on relevant blogs; to professional profiles in business media – PR is an elemental cornerstone of marketing for any B2C brand.
However, the method you employ to grease the wheels on your publicity machine can vary dramatically.
3 Easy Steps for Setting Up an Online Store
Even if your retail business is mainly driven by local foot traffic, setting up a web shop gives your customers a way to browse what you have to offer at their leisure. In this manner, you’ll sell more and have a direct route to following up with clients in weeks and months to come. You can more easily “bundle” items that go well together as you would instore, and offer incentives to buy on the spot.
Five Easy Ways to Instantly Boost Your Brand's Social Proof
Social Proof relies on the notion that if a product is tried and true, it must be trustworthy and worthwhile. Most easily put, Social Proof is the spark of energy that each of us give off each time we scroll through a social feed. We offer it in the form of likes, recommendations, comments and shares. Few brands can exist without social proof, and in the abscence of it, find competing in a crowded marketplace very difficult.
Outsourcing 101: How Successful Brands Save Money and Capitalize On Outside Talent
Bringing on employees for a burgeoning lifestyle brand is important – especially for core tasks like building a product creation infrastructure, directly managing retailers and consumer sales, and designing new product. But many successful veterans of the entrepreneurial world know better than to attempt roles that are outside the realm of their core mission as a company. They realize that their limited time and valuable skill set is best focused on creating product and will outsource for services that are best done by others.
Our 5 Favorite Sources for Free Marketing Photos
We’re all crunched for time, that’s no secret. So sourcing great visual content for your website, blog, press kits, social feeds and more can be daunting. While large brands have the bandwidth and budget to do endless custom shoots, smaller companies need to be more resourceful when planning their marketing strategy.
Best practices for marketing your CBD Self-Care Products.
We see more and more CBD brands spring to life with each passing day it’s important to note that making inroads into this market is not as easy as it might seem. Simply incorporating the ingredient into a skincare blend and hoping you’ll catch the CBD wave is not without its pitfalls.