The Latest Blog…
✨A lifestyle marketing blog✨
THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
Baths or Showers? We Break Down What People Prefer By State.
When it comes to locally targeting your customer base, the more you know about them the better. That’s why this clever study conducted by QS Supplies is so provocative.
Marketing Your Beauty Brand: Storytelling Decoded
For a longtime now, the phrase “story branding” has been banging around. It’s not a new concept, but the lingo has changed, making the modern application of the practice a bit cloudy. Afterall, Estee Lauder figured out “story-branding” way back in the 1940’s. For Lauder, building a story-brand was just the natural evolution of her personality. By revolutionizing how products were introduced to women she virtually created the industry we know today.
Scanning through LinkedIn profiles you’ll see “brand storyteller” as a skill enough times to make your head spin. At times it can feel a bit like a box is being checked, rather than an earnest calling is being answered.
Make Your Own Linktree Page and Keep Your Precious Traffic On Your Own Website.
You can easily make your own “Linktree” on your very own website or Shopify store without having to pay a fee, or be forced to flash a linkr.ee logo at your readers and clients. And, shocker, it takes about 4 minutes to do!
10 Tips for Creative Newsjacking
Wondering about newsjacking? If you want to break out of mere product placement and help your brand become a media star, newsjacking – an often-misunderstood artform can be the answer.
Gift Guide Alert: Christmas is creeping right into Summer in 2022 - How to Capitalize on Shifts in Shopping Trends This Year.
This year the phrase “Christmas Creep” will take on new meaning. Recent studies and surveys are predicting that American consumers are planning on starting their holiday shopping much earlier than usual this year – and plan to spend more to boot.
The Most Popular Tee Shirt Colors and What They Mean
A Lot Of People Will Tell You That Black Is The Bestselling Tee Shirt Color (I Guess It Hides Spills ~ But Who Wears A Dirty Spilled-On Shirt Around?). But if you are a Color Lover. a Good White Or Black Tee Is Great, But A Quick Scan Of most closets will reveal An Array Of Blues, Greens, Turquoise, Pinks, And Golds.
Entice New Beauty Customers With Sample Sizes
With the escalating prices of all natural and organic skincare and cosmetics, many potential clients are just unlikely to give your brand a try due to sticker shock. They may have heard amazing things about your hibiscus and seaweed mask, or have drooled over your Instagram feed on a daily basis, but let’s face it - $65 for a toner can be the dividing line between a purchasing customer and a mere admirer who isn’t sure your product is worth the investment.
The Home Fragrance Industry is On-Track to Have a Banner Year, But What Are the Candle Trends in 2022?
2022 is forecast to be a banner year for the candle industry. In 2021 sales in the US topped $3.14 billion, growing by some 20% over the previous year. Estimates see home fragrance sales growing by about $1.4 billion over the next 3 years.
Refresh Your Silo'd Catalog Shots with this Simple Canva Hack
Everyone has silhouetted shots of their products, or at least you should if you’re in the business of selling product. But your social feeds and websites can look pretty bland if that’s all potential customers ever see. This simple Canva tweak can bring new life to both your still shots and videos alike.
How Lifestyle Brands Can Repurpose Content On Social Feeds and Blogs
We all know content is king, but for solopreneurs and smaller brands, keeping blog posts and social feeds fresh and relevant can be a struggle. Time taken away from designing, manufacturing, and direct selling can be hard to give up.
And while the struggle is real, it’s important to keep those social marketing channels well fed and buzzing.
When perfect really isn’t ….
There’s an impulse to rely on the word “perfect” to describe everything from table-settings to lipstick shades. “Perfect” is just fine, if the item in question is indeed flawless. But perfection in this world is exceedingly rare, particularly when it comes to skin serums and lipstick shades.*
The Case for Cleaning Up Your (Decaying) Instagram and Facebook Story Highlights.
If you like staying organized, don’t forget about your social media posts. Just as cleaning out closets brings about order in your physical space, cleaning up your Instagram stories can help clear the air in your digital world.
Why your webstore's hero image may be turning away traffic and destroying sales and what to do instead
Whether your store is hosted on Squarespace, Woocommerce, Wordpress, Wix or Shopify – virtually all successful ecommerce sites can boast “good design” as the primary reason they rack up sales.