The Latest Blog…
✨A lifestyle marketing blog✨
THE LATEST
~
MARKETING AND PR TRENDS
~
THE LATEST ~ MARKETING AND PR TRENDS ~
Last Minute Holiday Marketing Tricks For You to Do Right Now
I get it, you’re probably maxed out on Christmas marketing strategies. All those wild discounts and intense promotions big box stores wield like customer swiping machetes can be hard to compete with for a smaller, independent brand.
Big brands have giant marketing budgets that churn out deals that are hard to imagine competing with - but herein lies your power as a small seller. You can quickly bob and weave with the trends in a way that big Titanic level corporations just can’t.
Brands: Support Retailers Through Local Media Outreach
We so often hear the phrase “shop local” and “shop small” but many times brands aren’t sure how to support smaller regional retailers who carry their lines.
One method that truly helps support both your retail customers, and promote sales, is outreach to smaller regional magazines.
Virtually every demographic has a good number of geographically focused magazines and media, usually named after the city or state where they are published. There are media companies that specialize in producing beautiful glossy publications for specific demographics throughout North America. Their magazine products are often truly polished and stunning.
5 Essential Elements for Gift Guide Inclusion in 2023
Product focused businesses can benefit from gift guides in a way that is unique to the business world.
Holiday gift guides can be a valuable marketing tool for beauty and decor businesses, helping to increase brand visibility and drive sales during the festive season. As a business looking to get featured in holiday gift guides for 2023, here are some tips to increase your chances of inclusion.
Use This Strategy to Build Your Audience on Instagram and TikTok
Your current customers (for brands this would mainly be retailers that carry your products) have a vested interest in your success, as you do in theirs. For brands that are carried in dozens or even hundreds of stores you have a built-in network of micro-influencers who can help drive your social account to major success.
Encouraging your current customers to post about your brand on their platform of choice not only helps to increase visibility but also fosters a sense of authenticity and trust.
Here are some tried-and-true strategies to inspire customers to share their experiences and promote your business on Instagram and TikTok:
Why Autumn and Holiday are So Crucial for Lifestyle Brands.
As the leaves turn vibrant shades of red, orange, and yellow, and a crispness fills the air, autumn heralds not only the arrival of a new season but also a crucial marketing season for small lifestyle brands. This transformative period offers unique opportunities for growth, customer engagement, and brand recognition that should not be overlooked.
The Home Fragrance Trends Editors and Writers Are Looking For as Holiday 2023 Approaches
Each Fall and Holiday, Home Fragrance Sees a Surge in Demand as Winter Nesting and Gifting Is Renewed. Scents that Embrace Culinary, Masculine, and Purple Layouts are Most Wanted in the Coming Season.
Floral Trends: On the floor, the wall, the ceiling, just not in a vase.
If you’re planning a resplendent photo shoot, breathtaking store window display, or product launch, you’ll want to take note of this unique trend.
Some Excellent Quotes to Motivate You as You Prepare for Fall and Holiday Marketing.
We searched for some particularly inspired quotes ... here are a few of our favorites.
Let’s Get Tuned Up For Fall with Some Excellent Jewel and Floral Tones
Pantone’s trend report for Autumn/Winter 2023-2024 describe the coming season’s color palettes as limitless and full of self-expression while “serving as a vehicle for vitality and enthusiasm.” Shown above Rose Violet, and Persian Jewel.
7 Super Effective Strategies for Building a Targeted Email List
According to the National Retail Federation, Americans are on track to spend about $31.7 Billion on Mother's Day in 2023.
It’s estimated that we will spend about $246 per person on average this year. Mother’s Day is the second biggest shopping holiday in the US, after Christmas.
Ten Tips For Making The Most of Mother's Day Marketing in 2023
According to the National Retail Federation, Americans are on track to spend about $31.7 Billion on Mother's Day in 2023.
It’s estimated that we will spend about $246 per person on average this year. Mother’s Day is the second biggest shopping holiday in the US, after Christmas.
Want to Refresh Your Offerings in a Hurry? Try Bundling or Specialty Boxing Select Products for Spring Holidays.
Want to easily refresh your product offering or cultivate interest in your brand? Consider bundling products around holidays and the changing seasons to stimulate interest.
There is something truly intoxicating about a gift basket or box filled with a range of items. This is the concept not lost on those famous subscription boxes that attract customers by the millions to their services.
The gift set strategy works well for both brands and retailers hoping to increase sales.
Surround Yourself With the Scent of Pine … It Will Strengthen Both Body and Mind.
Pine is a wonderful scent to incorporate into the season. Its festive aroma stimulates the senses as well as the circulation. It helps stave off sleepiness and fatigue. Perfect for these dark days of Winter that can seem to go on with no end.
Recent studies suggest that you may want to keep the scent of pine going throughout the year. Coniferous scents are said to encourage self-confidence, patience, and positivity. They can help you stay focused and on task, no matter the challenge.
4 Critical PR Mistakes (and What You Should Do Instead)
Many brands commit the same PR mistakes over and over and just can’t understand why they don’t get the press they need.
Four Inbound Marketing Strategies for Your Lifestyle Brand
There is a lot of competition for lifestyle brands to weed through online. Some 700 Million active websites around the globe have their hand up, trying to flag down traffic. Every minute about 5000 more websites launch. And those estimates are probably a bit low considering there are currently some 1.7 billion registered sites. No matter how you look at it, getting viewers to pay attention to you online is a struggle.
10 Ways to Improve Your Store’s Performance and Increase Sales Now
Not Getting The Online Sales You Need? Some Simple Tweaks Can Make All The Difference In The World.
The Best Workspace Candle Scents for Productivity and Focus.
Trying to cultivate a creative vibe in your workspace? Whether you’re default mood is anxious or zen, we have suggestions for setting the proper mood to make the most of your workday.
Five Easy Things Brands Can Do to Support Retailers
Working with smaller boutiques and giftshops can make the difference between success and failure for many beauty and accessory brands - making sure retailers succeed is crucial now more than ever.
4 Myths About PR We'd Like to Dispel
Public Relations, PR and Publicity are crucial elements of any consumer facing brand’s success. There are no serious marketing pros that will contest this point.
From product placement in magazines and websites; guest posting on relevant blogs; to professional profiles in business media – PR is an elemental cornerstone of marketing for any B2C brand.
However, the method you employ to grease the wheels on your publicity machine can vary dramatically.