The Latest Blog…
✨A lifestyle marketing blog✨
THE LATEST
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MARKETING AND PR TRENDS
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THE LATEST ~ MARKETING AND PR TRENDS ~
3 Key Reasons Media Outreach During the Holidays is So Crucial.
We’re heading into the holidays, and the warm shades of Autumn will soon be replaced by vivid evergreens, twinkling lights and jewel tones. It’s a transformative period that offers heightened marketing opportunities for growth, customer engagement, and brand recognition not available most of the rest of the marketing year. Here are 3 reasons media outreach during the holiday and Winter months delivers an improved return on investment:
Use This Strategy to Build Your Audience on Instagram and TikTok
Your current customers (for brands this would mainly be retailers that carry your products) have a vested interest in your success, as you do in theirs. For brands that are carried in dozens or even hundreds of stores you have a built-in network of micro-influencers who can help drive your social account to major success.
Encouraging your current customers to post about your brand on their platform of choice not only helps to increase visibility but also fosters a sense of authenticity and trust.
Here are some tried-and-true strategies to inspire customers to share their experiences and promote your business on Instagram and TikTok:
Why Autumn and Holiday are So Crucial for Lifestyle Brands.
As the leaves turn vibrant shades of red, orange, and yellow, and a crispness fills the air, autumn heralds not only the arrival of a new season but also a crucial marketing season for small lifestyle brands. This transformative period offers unique opportunities for growth, customer engagement, and brand recognition that should not be overlooked.
The Home Fragrance Trends Editors and Writers Are Looking For as Holiday 2023 Approaches
Each Fall and Holiday, Home Fragrance Sees a Surge in Demand as Winter Nesting and Gifting Is Renewed. Scents that Embrace Culinary, Masculine, and Purple Layouts are Most Wanted in the Coming Season.
Floral Trends: On the floor, the wall, the ceiling, just not in a vase.
If you’re planning a resplendent photo shoot, breathtaking store window display, or product launch, you’ll want to take note of this unique trend.
Let’s Get Tuned Up For Fall with Some Excellent Jewel and Floral Tones
Pantone’s trend report for Autumn/Winter 2023-2024 describe the coming season’s color palettes as limitless and full of self-expression while “serving as a vehicle for vitality and enthusiasm.” Shown above Rose Violet, and Persian Jewel.
The Home Fragrance Industry is On-Track to Have a Banner Year, But What Are the Candle Trends in 2022?
2022 is forecast to be a banner year for the candle industry. In 2021 sales in the US topped $3.14 billion, growing by some 20% over the previous year. Estimates see home fragrance sales growing by about $1.4 billion over the next 3 years.