Special Days in February and March You’ll Want to Pitch Your Products and Suggestions For

*Here are just a few of the more colorful days of note coming up that you can’t ignore!*

It may seem like we’re in the throes of Winter, but in our minds it’s already Spring!

Let’s Dig into February! It’s jam packed with editorial and marketing opportunities!

The color red and pink are big players:
As you probably know February 2nd is Groundhog Day - not the most exciting if you’re a beauty or design brand but a big deal for small town retailers. It’s often a day that smaller boutiques open back up after closing for the month of January. Many small towns host parades, special sales, and fun regional events that are great for you as a brand to support.

*Don’t sleep on Galentines, Valentines, and Malentines Day celebrations.*

February 2nd is also Wear Red Day, sponsored by the American Heart Association it’s a day that is intended to bring awareness to heart health. Wear Red Day kicks off American Heart Health Month. This is significant if your brand is focused on wellness, or offers anything in the shade of red (like a lip color).

A big gifty block of love occurs in the middle of the month: The happy pairing of Galentine’s Day and Valentine’s Day arrive on February 13th and 14th respectively. Galentine’s Day is a day specifically created by the mythical character Leslie Knope from the hit NBC show Parks & Rec. What started as a lark has become a full throated holiday (especially online) as a means of celebrating friendships. And of course, the guys are in on the fun now too with Malentine’s Day on February 12th in which it’s suggested that guys get together and do something fun like go paintballing, beer biking, or karting.

Mardi Gras on February 13th, and Chinese (Lunar) New Year on February 10th bookend the Super Bowl which is on February 11th. These 3 holidays are ripe for recipe, decoration, outfit, and makeup suggestions for editors, social media, blog posts, and email content.

*Loads of celebrations happening in February!*

For activist brands here are some dates to make note of:

February 1st is the anniversary of the Lunch Counter Sit-In Greensboro N.C. 1960. On this date four students sat down at the lunch counter at the Woolworth’s in downtown Greensboro, and changed history.
February 21st, 1958 the original Peace Sign, designed by Gerald Holtom as the logo for the British Campaign for Nuclear Disarmament was designated.
Earth Day is coming up on March 22.

A big month of inventions:

On February 26th there were 3 important firsts:

The first Web Browser in 1991: Tim Berners-Lee, the acknowledged inventor of the World Wide Web, introduced WorldWideWeb, the first practical web browser.

The first Jazz Record in 1917: The Original Dixieland Jass Band released the world's first jazz record. The two songs, “Livery Stable Blues” and “Dixie Jass Band One Step,” became instant hits and introduced millions of people to the new type of music.

The first Color Motion Picture in 1909: 21 short films were shown at the Palace Theatre in London. It was the general public's introduction to Kinemacolor, the first successful color motion picture system.

February 5th is the anniversary of the first synthetic plastic, Bakelite, being developed by a Belgian chemist in 1909. It was an immediate sensation and still so collectible to this day. A great angle for decor, vintage inspired, and accessory brands.

February 28th is the anniversary of the first nylon (Nylon66) which was invented in 1935.

Fashionable Favorites

February 4th is the start of the New York Now Gift Show which runs through the 7th.
New York Fashion Week starts on February 9th and runs through February 24th.
The Grammy Awards airs on February 4th
The Oscars will air on March 10th.

Lot’s of Iconic birthdays:

Babe Ruth 2/6
Charles Dickens 2/7
Abe Lincoln 2/12
Animator Matt Groening 2/15
George Washington 2/22
George Harrison 2/25
Elizabeth Taylor 2/27

Looking ahead, here’s what to consider for media pitches, and more:

World Candle Day is March 1st and as any home fragrance buff will tell you, there’s a lot to talk about when it comes to this very favorite product. It’s estimated that in 2024 alone, the candle market will grow by nearly 3%. World Candle Day was launched by the Latin American Candle Manufacturers Association (ALAFAVE) and the European Candle Manufacturers Association (ECMA) to promote safe burning.

World Fragrance Day is March 21st making a great opportunity for every type of essential oil and perfume brand to discuss trends, ways to wear it, ingredients, folklore and more.

The First Day of Spring is March 19th, followed by Earth Day on March 22nd.

Green outfits and decorations for St Patrick’s Day on March 17.

And yes: Mother’s Day gifting season has also begun!

Want to keep up to date on all the days of note? Get our detailed 65 page Pitch & Post Calendar. It’s jam packed with dates, trends, schedules for pitching press, and advise on media pitching best practices.

Featured